As many landlords in the United States rely on a single company's software, which uses algorithms based on proprietary lease information to set rent prices, California cities, including San Diego, are pushing to regulate algorithmic pricing in the rental market.
San Diego's proposed ordinance, modeled after San Francisco's first-in-the-nation ban in July on "algorithmic devices to set rents or manage occupancy levels," is part of a growing movement to address the impact of pricing algorithms. San Jose is also considering similar measures, reported Associated Press.
