Fluus is the world's first fully flushable period pad. Yes, you read that right, you can flush it down the loo, it won't block your drains, and will magically dissolve down to the size of half an eyelash.
Mother Design was enlisted to create an identity to tell the world about the product. The resulting campaign sensibly centres around the pads' USP – their flushable nature. According to the brand, people don't necessarily know that you can't flush other sanitary towels down the toilet, so around 30 per cent of towels are flushed, which is terrible news for drains and the environment.
