
In professions like medicine, law and accounting, you will commonly see professional credentials — MD, JD, CPA — after a practitioner’s name. It’s no different with financial advisers, who use certifications like CFP, PFS and so on.
These certifications should signal that advisers are qualified to provide financial advice. Instead, rapid growth has caused a blizzard of designations in the marketplace, leaving investors confused when looking for a financial adviser.