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Kiplinger
Kiplinger
Business
Kevin R. Keller, CAE

REVEALED: Financial adviser designations are not all the same - The Real Truth

A financial adviser smiles as she works with a client in her office.

In professions like medicine, law and accounting, you will commonly see professional credentials — MD, JD, CPA — after a practitioner’s name. It’s no different with financial advisers, who use certifications like CFP, PFS and so on.

These certifications should signal that advisers are qualified to provide financial advice. Instead, rapid growth has caused a blizzard of designations in the marketplace, leaving investors confused when looking for a financial adviser.

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