
AI deep fakes, identity theft and fake charity schemes are among the biggest scams targeting either individuals or businesses in 2024, according to a new report from credit reporting agency Experian.
Deceptive deepfake content, ranging from emails, voice and video and fraudulent websites, is increasing in particular due to generative artificial intelligence (AI). Deepfakes are synthetic media that have been digitally manipulated to replace a person's likeness with that of another.