Apple's most fantastic piece of hardware, the future-leaning Vision Pro, is not a success; not, at least, when measured on customer interest and market penetration.
Throughout the year we've seen reports of flat sales and scaled-back production, though zero confirmation from Apple of sales numbers. The Cupertino tech giant mostly talks about developer support, the growing number of Vision Pro apps, spatial computing content, and third-party partner support. Most recently, Apple touted a $29,000 Blackmagic camera for shooting Vision Pro spatial movies. That price tag makes more sense when you consider that the Vision Pro still costs $3,499 / £3,499 / AU$5,999.
