IHOP’s renaming experiment from 2018 might have been a disastrous gimmick, but the company’s most recent menu change is making people rethink the “IHOB” name.
The chain named after—and known mostly for—its pancakes has announced it will add biscuits to the menu on a nationwide basis for the first time. The move comes as the company looks for new ways to bring in customers in an increasingly competitive market.
