When news went viral that a film about the making of the beloved cheesy snack Flamin’ Hot Cheetos was in development, it was treated as the punchline of a joke. However, as with the hero of the movie, you shouldn’t underestimate this lively biopic, a classic underdog story that proves the formula can still work.
While the directorial feature debut of actor Eva Longoria (Desperate Housewives) tells the origin story of America’s favourite corn snack, it is more interested in the man behind the nibbles, Richard Montañez. After a rough start in life, Montañez landed himself a janitor job at a Frito-Lay factory and gradually worked his way up to marketing executive, changing the company’s fortunes along the way with his role in the invention of the Flamin’ chow.
