A friend who travels for work recommended FlexiRoam after a three-week trip through Southeast Asia. He's the kind of person who researches everything before he books, so when he said it was the one eSIM he'd actually use again, I paid attention.
It's not the cheapest option, and there's a transparency issue worth knowing about before you buy. But it does a few things that most eSIM providers haven't bothered with, and once you see them, the usual set-and-forget approach starts to feel a little basic.