Touting itself as "the best festival destination of all time", Central Retail launched its CNY extravaganza on Jan 11 with "Central: The Great Chinese New Year 2023" campaign.
Under the campaign, a series of art installations are on display at all Central department stores in Bangkok. The pop-up installations have been created in partnership with Jidapa "Nan" Chansirisarthaporn, popularly known as "JCCHR”, who debuts hand drawings and digital illustrations under the theme of "Eight Auspicious Rabbits". "The main concept of the design comes from a folktale about a rabbit, who sacrificed himself as a gift to the gods. With that courage, the rabbit was blessed and moved to live on the moon,” she explains.
