It's Typography Week here at Creative Bloq, and we're exploring everything from the history of type to the forces shaping the future of fonts. And, of course, that also means exploring the impact of typography in branding, where fonts play an instrumental role shaping the identities of all kinds of companies, including their logos.
Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified versions of existing typefaces; sometimes even of free fonts.
