Latitude AI is a new, wholly-owned subsidiary of Ford with a specific focus on developing hands-free, eyes-off-road driver assistance tech. The team includes 550 employees formerly of Argo AI with experience in machine learning, robotics, mapping, and sensors.
"The expertise of the Latitude team will further complement and enhance Ford’s in-house global ADAS team in developing future driver assist technologies, ultimately delivering on the many benefits of automation," said Sammy Omari, Latitude's CEO and executive director of ADAS technologies at Ford.
