One in five Ford F-150 Lightning electric trucks produced at the Rouge Electric Vehicle Center in Dearborn, Michigan, is an entry-level Pro trim targeting commercial buyers.
Automakers typically begin production of new vehicles with only the most expensive variants to maximize margins, but Ford is taking a different approach. The carmaker is launching F-150 Lightning production with the $40,000 Pro variant instead of top-of-the-line models that have starting MSRPs as high as $90,000.
