Gianni Infantino had been FIFA president for a mere nine months when he unveiled his grand vision.
“Today, football is not just about Europe and South America,” he declared in November 2016. “The world has changed, and we need to make the Club World Cup more interesting for teams, and also for fans around the world. We are trying to create a tournament that’s more attractive, with more quality and more clubs. It will attract more sponsors, and television companies from around the world.”
