FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing array of traditional and emerging advertising channels.
“Over the past few years, the ability for media companies to provide a uniform, quality experience across all of the diverse platforms into which they now serve advertising has grown exponentially harder,” said Mark McKee, general manager, FreeWheel. “Couple this with the reality that protecting their relationship with viewers has become paramount in an increasingly competitive ad marketplace, and you can see why we’re committed to helping our clients solve this complex challenge.”
