NEW YORK—Comcast’s FreeWheel ad tech platform and OrkaTV, a leading ad marketplace for streaming TV, are partnering on a new solution that will make it easier for marketers to buy advertising in the fast-growing, free-ad supported streaming television (FAST) sector.
The partnership will provide advertisers working with FreeWheel access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace. The end result is access to a more diverse pool of FAST ad inventory that will, in turn, will help drive up demand for such ad inventory, the two companies reported.
