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Jon Lafayette

FORGOTTEN HISTORY: Freewheel unleashes ctv performance marketing tools - Caught on Camera

Freewheel
FreeWheel logo.

FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform.

The tools use FreeWheel’s Identity Network to accurately and precisely target, optimize and measure campaigns.

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