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Creative Bloq
Creative Bloq
Technology
Joe Foley

DARK SECRETS: From vine to friendster why is retro social media coming back | Rare Historical Photos

DiVine logo and Friendster logo over social media app UI images.

Within a few days, we've had news about the relaunch of two social media platforms from the past. Vine, the short-form video platform that was bought by Twitter in 2012, is being resurrected as Divine. Friendster, the OG social media platform that paved the way for Myspace and later Facebook, is also back as an iPhone app.

While a lot of today's TikTok and Snapchat users might never have heard these names, they'll bring back memories for many millennials. But this revival feels like it's about more than just nostalgia and a resurgence of Y2K trends: it's a reaction to the problems with today's big social media platforms.

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