When University of Notre Dame sophomore Calyn “KK” Bransford takes the court this upcoming basketball season, she’ll do so with a touch of glam thanks to her false lashes. She wants to look good while hooping, but wearing the lashes is also her job.
Bransford is under contract as a brand ambassador for Opulence Lashes and earns money by promoting the company’s products. That’s possible thanks to a sea change in NCAA rules governing college athletes, who can now make money from their “ NIL ” — name, image and likeness.
