It’s nearly impossible for members of the general public to understand whether or not their personal data is being protected by the companies that collect it. The FTC technically oversees this data flow to protect consumers, though the agency’s efficacy is very much up for debate. It’s no wonder, then, that the FTC feels the need to remind internet companies that it’s watching them.
Kristin Cohen, the FTC Division of Privacy & Identity Protection’s acting associate director, published a blog post this week speaking to the FTC’s ongoing commitment to protect user data. “Companies that make false claims about anonymization can expect to hear from the FTC,” Cohen writes.
