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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

MYSTERIOUS: Fubo launches triple play home screen ad format - You Need To See This

Fubo
Fubo rebranding spot.

Fubo said it is launching a new connected TV ad format called Triple Play on its home screen.

When a subscriber logs onto Fubo, they see an interactive home screen. With the Triple Play module, the advertiser gets a branded banner, a custom content carousel showcasing curated live and on-demand programming, plus clickable branded content video within the programming playlist.  The branded video can include a QR code

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