With the economy on the blink and AI coming for everyone’s jobs, perhaps it’s no surprise the booze-free movement has been gaining momentum. The days of rolling into work bleary-eyed are long gone — we simply can’t afford the hangover.
And yet, though headaches may be out, escapism, social connection and having a laugh are still very much in. The moderation movement is still evolving, as the “low” half of the “no and low” category continues to grow. It seems more and more of us are giving the “less but better” thing a go, and while that may mean forgoing lunchtime pints in favour of an evening Negroni for some, for others it’s about entirely new alternatives.
