
At the launch event of Project Fred at Bob's Big Boy in Burbank, California, Funko founder and Senior Vice President unveiled the highly anticipated product to an overwhelming response. Demand for the limited edition collectibles exceeded supply, with 15,000 eager buyers vying for just 750 units.
The first product in the line, priced at $295, features a fusion of Funko's mascot, Freddy, with the iconic Bob's Big Boy character. A variant of Freddy in an alternate Bob’s Big Boy outfit will be included in 75 of the 750 collectibles.