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The Independent UK
The Independent UK
National
Anne d'Innocenzio

THE TRUTH ABOUT: Gap partners with boy band just your type in multiyear partnership | History Defined

Gap-Music - (Copyright 2022 The Associated Press. All rights reserved)

The Gap, a clothing brand that has featured everything from swing-and-jump blues to hip-hop and rap in commercials, is now tapping into the boy-band business.

The San Francisco company announced a multiyear partnership with Just Your Type, a five-member, pop boy band, as part of the launch of a clothing collection and a national mall tour in which the band will perform live.

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