Look, I'm going to be honest here. I've spent three decades as a journalist covering consumer tech, first for printed magazines and now for their online equivalents. But I'm starting to think I don't understand what's happening any more. That's because, according to new findings from Pulse Advertising, Gen Z is increasingly bypassing everything we thought we knew about consumer trust.
Their survey suggests that Gen Z, on the whole, don't care about your brand heritage. They're not impressed by your polished launch event. And that expensive TV spot you're so proud of? They've never seen it. They're too busy watching someone called @TechBroDan test your product's battery life whilst eating crisps.
