Gen Z and millennials demand a lot from food. They’re accustomed to an on-the-go lifestyle in which convenient snacks are the norm rather than three sit-down meals daily. Even then, millennials and Gen Zers want their snacks to taste good, be nutritious, and feel like a whole experience—and better if the snacks are worth posting about on social media or to start a viral trend.
“What we’ve really seen is because they are big snackers, they want variety and diversity,” Nick Graham, global insights and analytics chief at Mondelez, the packaged food giant behind Oreo, Ritz and more, told Fortune.
