
Hyundai's luxury arm, Genesis, is going racing in a big way. On Wednesday, it launched Genesis Magma Racing and showed off a vision for its first race car, the GMR-001. It's a top-flight prototype that Genesis aims to enter the World Endurance Championship (WEC) with in 2026, and the IMSA WeatherTech series here in North America in 2027. Yes, that means Genesis is going to Le Mans.