
TVS Motor's small-capacity, good-value motorcycles are a staple in Southeast Asia, Latin America, and India. But, if you've spent your life in Europe, there's a chance you've never heard of this brand. And that's about to change.
In November 2023, TVS Motor and European automotive distributor, Emil Frey, announced that they formed a new partnership to distribute TVS motorcycles across Europe in 2024. Well, now we're seeing how that deal is starting to play out.