Like clockwork, every new year kicks off with Dry January, a campaign introduced by the national charity Alcohol Change UK in which people abstain from alcohol for the entire month of January. Mocktails and non-alcoholic beverages take the place of cocktails as more folks take a vow of sobriety to reset and reassess their relationship with alcohol.
In recent years, the challenge has become a way of life. Abandoning alcohol no longer seems to be a one-month-long endeavor but, rather, a lifestyle that has increasingly been embraced by younger consumers.
