Glasgow-based marketing automation software firm Candidate.ID has been acquired by New Jersey could-based recruitment company iCIMS.
The deal should allow iCIMS customers to qualify talent better with lead scoring, improve efficiency by reengaging existing databases of candidates and deliver more at scale with personalised recruitment marketing campaigns.
Candidate.ID automates repetitive candidate engagement tasks and allows recruitment professionals to manage multi-step candidate engagement workflows with customisable multi-channel campaigns.