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Motor1
Chris Bruce

DARK SECRETS: Gm files trademark for simplified buick logo | Rare Historical Photos

Buick GM

General Motors filed for a trademark on a new version of the Buick logo. The emblem is simpler than the current version (see comparison below). The three shields are now in a horizontal line, rather than a diagonal orientation. There's an arch shape in the middle of the updated look.

GM filed for this trademark in the United States on March 16, 2022. As of this writing, the US Patent and Trademark Office lists its status as "New Application Processing." Below you can see the new logo (right) alongside the current one (left):

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