2023 saw double-digit ecommerce growth across Future’s golf brand Golf Monthly, driving more than 4 million visits to its global affiliate partners. This performance was driven by a 21.7% growth in traffic to the brand’s buying advice content as players continue to rely on Golf Monthly as they search for game-improving equipment.
Future’s proprietary affiliate engine, Hawk, allows it to send hundreds of thousands of potential customers to golf retailers every month. In 2023, Golf Monthly affiliate links drove $15.5m of sales to retailers, up 51% year-on-year, across more than 261,000 transactions.
