Golfweek has announced a new, first-of-its-kind event in the golf industry, coming March 2024. In a joint venture with underdog venture team, the USA Today Sports Media Group property is launching Golfweek Tech Lab, an event that will unite stakeholders in the investment and golf communities with a curated group of technology startups that can enhance both the game and business of golf.
The inaugural Tech Lab will be held in Frisco, Texas, on March 20-21, in collaboration with Omni Hotels and at the home of the PGA of America. The event will feature more than 20 emerging companies that aim to impact the business of golf, as well as panelists, and keynote speakers that are investing in the sport. Golfweek has partnered with underdog to identify the best-in-class companies that will participate, as well as leverage their event expertise to produce the event.
