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UNBELIEVABLE: Google faces challenges with third party cookie deprecation impacting advertisers - The Untold Story

Japan launches antimonopoly probe into Google's search dominance

This week in the world of tech, there were several noteworthy developments that could impact businesses. Let's dive into five key takeaways:

1. Google's Third-Party Cookie Deprecation Paused: In an effort to enhance online privacy while facilitating digital business growth, Google introduced its Privacy Sandbox and planned to phase out third-party cookies. However, the UK's Competition and Markets Authority (CMA) has raised concerns about Google's control over user data and digital ad rivals. The CMA's report has led to a temporary suspension of Google's cookie deprecation plans, with implications for advertisers worldwide.

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