
What you need to know
- Amidst Alphabet's earnings call this week, Google's chief business officer, Philipp Schindler, said that ads could be considered for Gemini.
- First, the company is said to be chasing an ad format for AI Mode, and if this performs well, it seems like they could be headed to the Gemini app.
- There were reports late in 2025 that said Google was thinking of doing just this, but it was quickly declined by another executive at the time.