Incognito—it's an evocative word, right? It conjures up images of disguises, trenchcoats, and undercover adventures, with Google's "Spy Guy" Incognito icon doubling down on the imagery. Unfortunately, though, the reality of Google's Incognito Mode doesn't really leave up to its name choice.
News broke earlier this week that Google will delete data records from Incognito Mode sessions as part of a lawsuit settlement. The lawsuit points the finger at the Big Tech giant, claiming that it's been collecting and storing this data since, probably, the initial launch of Incognito Mode.
