Google announced this week that it would begin the international rollout of its new artificial intelligence-powered search feature, called AI Overviews. When billions of people search a range of topics from news to recipes to general knowledge questions, what they see first will now be an AI-generated summary.
Google touted AI Overviews at its annual I/O developer conference as a way of delivering customers quick answers and simplifying the online search experience, but it also has another effect on the way that people engage with the internet: keeping users, and advertisers, on Google.com. It’s a new era in Google’s years-long quest for your attention.
