Google's recent disclosure in court documents has brought attention to the ongoing competition between Google and Microsoft in the realm of online search. The unsealed court filing reveals that Microsoft had attempted to persuade Apple to make Bing the default search engine on its Safari web browser multiple times, but Apple consistently declined, citing concerns about Bing's quality and investment in search technology.
This revelation raises questions about the choices made by millions of Bing users and the dominance of Google in the global search engine market. With Google holding over 90% of the market share compared to Bing's less than 4%, the competition between the two tech giants mirrors the Edge vs. Chrome debate.