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TechRadar
TechRadar
Larry Kim

REVEALED: Google s new bulk sender guidelines spell trouble for b2b | Rare Historical Photos

A hand typing on a laptop with email illustrations covering the keyboard.

Back in October, Google and Yahoo unveiled a pivotal update to their bulk sender guidelines.

Launching February 1, these new regulations, which impact both bulk emailers (those sending over 5,000 emails daily to Gmail accounts) and general Gmail users alike, introduced authentication requirements and defined thresholds for spam complaints. Specifically, they defined a spam complaint threshold of 0.3%.

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