Slowly, some flesh is starting to appear on the bones of Google’s plan to integrate generative artificial intelligence into its core search business. According to a New York Times report Monday, the company isn’t just planning to A.I.-ify the Google Search we all know, but is also working on an entirely new, A.I.-powered search engine that attempts to “anticipate users’ needs”—with both initiatives taking place under the banner of "Project Magi."
As ever, more details are promised soon—probably at next month’s Google I/O developer shindig, given the reported timing of the public starting to gain access to the revamped Google Search. But for now, there’s another big takeaway to be found in there, regarding the sense of panic within Google over the speed at which the generative A.I. revolution is taking place.
