The one-sided feud between Apple and Google over RCS messaging has been fun to watch. Rich Communication Services (RCS) is an alternative to SMS and MMS that is more secure, versatile, and feature-rich than those older messaging standards. However, when iPhone users message each other, they often use iMessage instead of SMS or MMS. That's why Google famously paid for ad spots against Apple, trying to convince the company to add RCS to the iPhone and improve the quality of communication between iOS and Android users.
With iOS 18, Apple added RCS support to the iPhone. So, Google won, right? Well, no — Apple's newfound support for RCS had nothing to do with Google. Someone should tell Google that, though, because it just published a blog post listing "the top four updates we’ve made to make the switch even easier." Bizarrely, the company touts Apple's support of RCS as something that it did to make switching between iOS and Android easier.
