Adverts for Gordon Ramsay’s gin have been banned for making unauthorised claims about an ingredient's nutritional value.
Social media posts for Ramsay’s Gin, posted in March, said the honeyberries that made up its “botanical foundations” were grown in fields a few miles away from the Eden Mill distillery near St Andrews. The Facebook and Instagram adverts read: “Here, the farmer follows a philosophy of natural growth meaning the Honeyberries retain the rich flavours and micro-nutrients that come from Scotland’s wonderful terroir.
“With more antioxidants than blueberries, more potassium than bananas, more vitamin C than oranges and a flavour like a mixture of blueberry, plum and grape, these might be the tastiest Honeyberries in the world.”
