
Thailand is planning to promote premium silk products to target young buyers in Japan, South Korea and Italy, government spokesman Anucha Burapachaisri said on Saturday.
He said the aim of the Thailand Textile Institute's Premium Thai Silk project is to introduce newly designed silk products to export markets. He said Prime Minister Prayut Chan-o-cha is confident the quality of Thai silk fabrics will boost the country's soft power standing in the textile market.