
NEW YORK—Nielsen’s Gracenote content data business unit has announced that it is expanding its FAST Program into the U.S.
The FAST Program is designed to help content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. The expansion means that U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.