
Supermarkets constantly battle for your loyalty. The competition is fierce, especially in growing suburban markets. Retailers know that modern shoppers are hunting for the lowest possible prices. To attract new customers, some grocery chains are testing a bold new strategy. They are offering direct financial incentives to get you inside their doors. Shoppers in specific areas are finding lucrative grocery gift card promotions in their mailboxes and digital apps. If you live in one of these targeted regions, you can score real money to offset your food costs. Here is how these new gift card incentives are working.