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TV Tech
George Winslow

INSANE: Groupm forms ad innovation accelerator | Rare Historical Photos

GroupM telly Brightline Disney Roku
GroupM.

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. 

The effort is particularly notable because it brings together a number of major streaming platforms and media companies. GroupM announced that BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s Ad Innovation Accelerator at launch. 

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