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TV Tech

George Winslow

MYSTERIOUS: Groupm partners with iris tv on ctv and online video data - What They Never Told You

MIDiA

The content data platform IRIS.TV has announced a deal with GroupM, WPP’s media investment group, that will see GroupM use the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.

The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data for advertising applications in streaming media.

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