For the past few years, beauty has been dominated by the clean, rich girl aesthetic: flawless skin courtesy of expensive treatments and creams, and a carefully curated minimalism that never appears as though you're trying too hard. Enter fall 2025's curveball: grunge—but make it clean.
The very term "clean grunge makeup" sounds like we're grasping at straws—grunge, by definition, isn't polished. Eyeliner is smudged just so, still smoked out, but never enough to look like you forgot to wash your face. Lips are dark and moody but finished with a high-shine gloss. And everything is balanced by luminous, healthy-looking skin, not the classic '90s I-slept-in-my-makeup-and-am-due-for-a-shower vibe.
