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Jon Lafayette

THE TRUTH ABOUT: Gstv pumps up research programming at newfront | History Defined

GSTV.

GSTV, the network that programs screens at gas stations, will be talking about new research and new programming at its NewFront presentation Wednesday.

Research conducted with Lumen shows that 95% of impressions on GSTV produce eyes on the screen and command three times the attention of commercials on connected TV and 2.5 times the attention of spots on linear TV, compared to norms from TVision.

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