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The Hindu
The Hindu
Lifestyle
Surya Praphulla Kumar

RARE PHOTOS: H m comes home - The Real Truth

The last time we wrote about H&M was in August 2021, when the Swedish brand’s collaboration with Sabyasachi Mukherjee made news — as much for its designs (and the first sari in the fast fashion lineup) as for its about turn on the artisanal traditions the Kolkata designer is known for. Now, seven months on, H&M is back with a less controversial offering: their home line.

Launched globally in 2009, it has made its slow way to our shores with a spring launch on March 3 that is nature inspired and minimalist, ideal for those looking to spruce up their pandemic oases. You can pick up tufted cushions, smart kitchen organisers, scented candles, and high-quality bed linen online at hm.com and via their e-commerce partner, Myntra.

Ida Lindahl, general manager, H&M Home (Source: Special arrangement)
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