We love a good food-themed crossover, whether that's fast food and fashion or beer and politics. So naturally, we had to investigate the all-new — albeit unexpected — crossover between ice cream and gyms.
Ice cream and gyms, you may ask? Well, that's the latest initiative introduced by Halo Top, the self-proclaimed "light" ice cream that boasts fewer calories, less sugar and higher protein than traditional ice cream. Last month, the brand launched its No Work Workout, a first of-its-kind "un-gym" experience that takes the stress out of working out, especially when it seems more like a daunting task than an enjoyable activity.
